We’re pleased to welcome Anamese Garden & Home as a new client. Anamese wholesales extraordinarily beautiful glazed and unglazed pots to garden centers, landscapers, and commercial establishments. They excel at both quick shipping and knowledgeable customer service. We’re looking forward to helping them grow!
Tips for Increasing Typeface Readability
After I published my last blog post on readability issues with certain typefaces, a client emailed to remind me that there are many other ways to render type unreadable. Among the things to watch out for are: (Click on the headline for more…)
What’s the Most Readable Typeface?
Anyone involved with designing printed matter, websites and emails knows that not only does each typeface have its own personality, but some are more readable than others. Conventional wisdom (click on the headline for more…)
Counterintuitive Effects of Email List Segmentation
I just read an interesting report on a study that email service provider MailChimp performed on the effects of list segmentation on email marketing. They compared the results of 10,691 segmented campaigns that 1,998 companies sent to 8,762,207 recipients to non-segmented campaigns sent by the same companies.
You’d expect that the segmented campaigns would produce better results than the non-segmented ones. For the most part, that was true, but there were a few surprises:
Top Ranked Speakers Return to MGA Conference
If you’ve been thinking about attending a Mailorder Gardening Association conference, the January 2010 programs looks like an especially good one to check out. Of particular interest are two speakers back by popular demand. (Click on the headline for more…)
