How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
AdWords Match Types: The Best of Both Worlds
Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.
Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!
What many people don’t realize… (Click on the headline for more…)
How One Little-Known Blogger Generated Worldwide Publicity in Two Days
Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)
Two Not-To-Be-Missed Events For Garden Industry Professionals
If you’re a garden industry cataloger, online merchant, wholesaler, or garden center to whom web marketing is important, plan on spending the week of Aug. 16 in Chicago. (Click on the headline for more…)
5 Key Considerations When Prioritizing Keywords
At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
