If you upload videos to YouTube, or are thinking about it, here’s a neat free tool that will make your work a little easier. (Click on the headline for more…)
Should You Put Prospecting On Hold?
When economic times are hard, it’s tempting to call a halt to prospecting in order to conserve cash. Sounds harmless enough, but think twice before you do. Unless you replenish the buyers you lose to attrition, it’s amazing how fast you can dig yourself into a hole that’s awfully tough to climb out of. Here’s what I mean: (Click on the headline for more…)
Lessons From the Garden Watchdog Top 30
If you’re a gardener, you’re undoubtedly familiar with the Garden Watchdog website. Garden Watchdog describes itself as “a free directory of 7,109 mail order gardening companies” where “gardeners share their opinions on which companies really deliver on quality, price and service.”
Garden Watchdog highlights the highest ranked companies on their Garden Watchdog Top 30 list. I periodically look at the Garden Watchdog pages of the Top 30 companies, and whenever I do, I notice several common attributes: (Click on the headline for more…)
Trade Show Marketing Mistake #6
The final installment in our series on trade show marketing mistakes is Mistake #6:
No post-show marketing
I’m constantly amazed at the number of companies that spend $10,000 or more on a show, do several – sometimes dozens – of shows per year, and never, ever follow up.
Just as common are (click on the headline for more…)
Trade Show Marketing Mistake #5
Here’s Mistake #5 in our series of trade show marketing mistakes:
Poor lead collection.
This usually takes one of two forms. (Click on the headline for more…)