The rise of new media has given companies many options for presenting their sales messages: video, blogs, podcasts, and much more. Many wonder what’s the best way to get their message out. The answer: (Click on the headline for more…)
An Acid Test for Headlines and Subject Lines
When your prospects are flipping through a magazine, your ad only has a second to catch their eye. Your headline and image has to do all the heavy lifting. Unless that catches their interest, they’re guaranteed not to delve further.
Likewise, when looking at an overflowing email inbox, readers are most likely scanning “from” lines and subject lines, deciding which emails they can delete without opening.
That makes writing powerful headlines and subject lines a pretty important skill to master. Here’s the trick I use to see if mine measure up: (Click on the headline for more…)
Technology Gone Awry
Last week, before leaving for a long weekend in Maine, I wrote blog posts to carry the schedule through the end of this week. I don’t know what happened, but they weren’t deployed as I intended. In case you missed any, here are the links: (Click on the headline for more…)
A YouTube Small Business Success Story
Always on the lookout for interesting uses of social media, I stumbled upon an interesting story in Google’s blog. A recent post featured a case history of how Dynomighty Design – an innovative young company that markets unique jewelry, wallets, and more – shot to success thanks to a YouTube 96-second video in which not a word is spoken.
Not only is their use of YouTube interesting, but it’s worth noting (Click on the headline for more…)
Are You Missing the Boat On Customer Service?
Not long ago, customer service meant waiting for a customer to call or email with a question or problem, and responding appropriately. That’s still an important part of the job. But for every person who complains, somewhere between 9 and 26 more, depending on which statistics you read, have the same issue and don’t say […]
