One of the biggest — and perhaps most neglected — influences on online sales is the quality of a website’s search feature. If consumers don’t find what they’re looking for on the first try, (Click on the headline for more…)
Three Important Changes in Customer Reviews
Customer ratings and reviews have long been a part of the buying process for many consumers. Three recent changes indicate that their influence is growing considerably: (Click on the headline for more…)
The 7 Big Benefits of Social Media Marketing
The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows: (Click on the headline for more…)
Where Your Most Important Copy Points Belong
Lists and bulleted copy can make it easy for readers to absorb information quickly. When using this technique, (Click on the headline for more…)
Overcoming Procrastination
We entrepreneurs typically wear a lot of hats. Along with spending time doing work we love comes the things we must do, but would prefer not to … a recipe for procrastination. When I find myself procrastinating on an important project, one of three things tends to get me moving: (Click on the headline for more…)
