Helping the Garden Industry Thrive
In an excellent presentation on catalog design at last week’s Mailorder Gardening Association conference, Lisa Hodgson Balch of Sargeant House Design Studio explained how the concept of “gaze motion” is especially important in the gardening world.
In a nutshell, gaze motion means (Click on the headline for more…)
I’ve just returned from a week in Chicago, attending both the Mailorder Gardening Association (MGA) conference and the Independent Garden Center (IGC) Show.
It’s always helpful to compare notes with industry colleagues (click on the headline for more…)
Our last blog post discussed Burpee’s new campaign, Burpee Home Gardens, targeting Gen X and Gen Y newbie gardeners.
With their new I Can Grow campaign, Burpee is ensuring that younger generations (Click on the headline for more…)
Garden industry marketers typically face the same challenge: our primary audience is downsizing or eliminating their gardens, and the generations that follow did not grow up learning how to garden. Consequently, even if gardening is of interest, they’re overwhelmed and intimidated about getting started.
Burpee has done a magnificent job of addressing new gardeners through (Click on the headline for more…)
Are there people on your email list who consistently forward your emails to other people? Here’s an idea to keep them engaged and take advantage of the free word-of-mouth advertising they’re providing: (Click on the headline for more…)
