Organizing website navigation in a way that’s intuitive is often a challenge. I just came across a site that should have been fairly simple to organize, due to a relatively small number of products – but instead I hit multiple bloopers. (Click on the headline for more…)
Improving Website Navigation
Walk into any grocery store in America, and chances are you can find the produce, or the milk, or the bread pretty darn fast, without ever consulting a store directory. The reason isn’t your superior powers of navigation, but rather the fact that store layouts are fairly standard. Finding your way around becomes intuitive. If, […]
Encouraging Customer Feedback on Garden Watchdog
A reader recently asked if I could recommend any appropriate way of inviting customers to post their feedback on Garden Watchdog. My suggestion was to compose a message along these lines: (Click on the headline for more…)
Helpful Information For Facebook Marketers
If you’re a regular Facebook user, you probably know that not all your friends’ posts show up in your news feed. Have you ever wondered how Facebook determines which ones to feature? (Click on the headline for more…)
Is Your Market Shifting? Should It Be?
Do you really know who your market is? Or do you just assume… (Click on the headline for more…)
