Our last blog post discussed how to give good direction to your copywriter. In the same vein, here’s the information you need to share with your art director in order to get the best work from them: 1. Your Goals. It’s fairly common for graphic artists to present designs that look colorful and eye-catching, but […]
Online Strategies For Selling to the 55+ Market
An excellent article in a recent issue of Internet Retailer, titled Generation Buy, made some interesting observations on selling online to consumers in the 56-to-64-year-old age range. What caught my attention were two key differences in this age group: (Click on the headline for more…)
Easier Split-Testing On Google AdWords
AdWords advertisers have long been able to split-test two or more ads against each other. Split-testing other variables — like bid amounts, match types and keyword variations — hasn’t been as easy … (Click on the headline for more…)
Is This a Larger Traffic Source Than Facebook?
I recently came across an old article (Dec. 2008) about cataloger King Arthur Flour that mentioned a surprising fact: At the time, their largest source of referred traffic to their website, and third largest overall, was from (Click on the headline for more…)
Developing a Promotional Plan
Many times, companies get in the habit of doing the same old promotions in the same old ways, and miss all kinds of additional opportunities in the process. It helps to take a step back once in a while, review where you want to go, and consider a variety of paths to get there. Goals. When […]
