Whether the National Gardening Association’s 2011 National Gardening Survey offers good news or bad news depends on what segment of the gardening industry you’re in. Some highlights: (Click on the headline for more…)
What Are Your Customers Thinking?
When some people think of customer surveys, customer satisfaction surveys are often the only type that come to mind. There are many more possibilities, among them: (Click on the headline for more…)
Quick and Easy Competitive Research
Here’s a source for some quick, helpful competitive research – much of it free: (Click on the headline for more…)
Learning More About Mobile Commerce
Every significant new technology requires a learning curve, and they’re coming at us faster than ever. Among the latest is mobile commerce. (Click on the headline for more…)
Some Surprising Changes in Prospecting Media
Everyone loves looking over their shoulder to see what other companies are doing and how it’s working for them. To that end, Multichannel Merchant recently conducted a survey of catalogers, comparing 2011 marketing plans with what they did in 2010.
When asked about plans for 2011 prospecting, respondents only planned to increase their use of three media, and they all surprised me. (Click on the headline for more…)
