The holiday season is here, and you know what means: every merchant with an email list is ramping up their email schedule. Before you join them, give some thought to the effect that increased mailing frequency is likely to have on your list. (Click on the headline for more…)
A Systematic Method For Improving Customer Service
Every business gets customer service questions. Good companies address them quickly and efficiently. Great companies use them as an opportunity to improve. Here’s a simple but effective system for using customer service questions to gain insight into how to improve your business: 1. Categorize. Meet with your customer service staff, and compile a list of all […]
Gaining Insights Into Your Web Traffic
Web buyers are becoming a larger and larger percentage of everyone’s business these days. It’s important to keep in mind that not all web buyers are created equal. Your web buyers generally fall into one of two categories: (Click on the headline for more…)
Balancing Learning Curves and Opportunity Costs For New Marketing Methods
Mobile websites…smartphone apps…iPad apps…text marketing…Facebook advertising…Facebook company pages…Twitter…StumbleUpon…Groupon…YouTube channels…blogs. There’s a plethora or marketing possibilities that were virtually non-existent 10 years ago. Just as many have come and gone within that time. It’s hard to tell what will last, and what will disappear. So how do you decide what to focus on, and what to ignore? (Click on the headline for more…)
To Email Or Not To Email?
Now that it’s the first week in October, you’re probably starting to think about holiday promotions. So is every other marketer in America.
Since email is so inexpensive to deploy, you’re undoubtedly thinking about ramping up your email marketing. So is every other marketer in America. Last holiday season, I was receive multiple emails per day from some companies!
Before you set your plans in stone, consider this: (Click on the headline for more…)
