The most fascinating talk I heard at the recent NEMOA conference was that by industry veteran Kevin Hillstrom of MineThatData. The eye-opening presentation offered a completely new take on multi-channel marketing. The hundreds of catalogers in attendance nodding their heads in agreement, acknowledging how Kevin’s view resonated with their own experience. Titled “How Traditionals (Judy), Transitionals (Jennifer) and Transformationals (Jasmine) Shape the Future of Catalog Marketing,” the talk crystalized current and future changes in catalog marketing through the use of three personas. Here’s just a brief summary of this very insightful presentation: (Click on the headline for more…)
Explosive Growth of a Powerful New Marketing Vehicle
Do you know which website reached 10 million unique visitors faster than any other in history? It’s not Facebook, YouTube or Twitter, but rather a recent upstart: (Click on the headline for more…)
Welcome, White Flower Farm!
We’re pleased to welcome White Flower Farm (www.WhiteFlowerFarm.com) as a new client. Since their inception in 1950, White Flower Farm has built a widespread reputation as the go-to source for unusual plants. If you ever find yourself in the Litchfield Hills of Connecticut during spring, summer or fall, their display gardens are a delight. We’re looking […]
An Inexpensive Way To Test
Our last post discussed how to avoid common mistakes in testing. Today, here’s a suggestion for doing some valuable testing on the cheap: (Click on the headline for more…)
How To Avoid The Most Common Mistakes In Direct Marketing Testing
One of the best things about direct marketing is that it eliminates the need for guesswork. Develop a theory about what will improve your marketing results, test it correctly, and you can move forward confidently when hard data supports your theory.
The problem is… (Click on the headline for more…)
