Not long ago, postcard mailings were rare. If you were spending money on postage and lettershopping, you wanted to get the biggest bang for your buck. Two things have changed that: the Internet and the anthrax scare. Today postcard mailings are an effective part of many marketing strategies, because they offer benefits like these: Always […]
Overlooked Goldmines
Are you among the many companies neglecting proven methods for increasing your profitability? The Mailorder Gardening Association’s 2003 Benchmark Study done by Jill Fielder of Black Dog Direct uncovered a surprising number of such overlooked opportunities. Here are a few of the most common ones. Analyze Results More than 1 in 4 companies in the […]
Help for Your Home Page
Does your home page invite people to stay and look around? Or does it make it needlessly hard for them to find what they’re looking for quickly? Here are 5 of the most common frustrations website users report with home pages: Unclear Concept. Within the first couple seconds, the visitor needs to grasp what your […]
Typography Tips To Increase Readability
As direct marketers know, different is not always better. In a misguided effort to get noticed, some graphic artists produce graphically interesting but not very legible brochures, ads and catalogs. These 5 simple guidelines will go a long ways towards ensuring your advertising is inviting to read. Use Serif Typefaces. In printed material, body copy […]
Top Ranking
Making the most of a pay-per-click (PPC) program requires carefully crafted copy, savvy strategy, regular monitoring, and constant testing. Here are some tips to help you make more from your PPC program. Choose Search Terms Carefully “We don’t use pay-per-click,” explained one outdoor furniture company “because we already rank high in search engines.” On further […]
