Val Gosset – Page 112

Building a Better Website

A friend of mine recently asked for suggestions on a web site she was working on for a doctor. After reviewing it, I realized the site had grown the way many do: when the doctor had some time, or a new thought occurred to him, he added another page to the site.

Some pages explored topics in depth, others glossed over equally important subjects. A somewhat different voice was used in each one, probably because they were written by different people. Aside from a similar graphic treatment, the pages didn’t connect with each other in any way.

What’s more, (click the headline for more)

How to Encourage Larger Orders

I’m always amazed at how few gardening companies try to encourage larger orders. You’d think it would be a natural, since plants and seeds are perfect products for bundled combinations. A fair number of companies offer three or six plants at a somewhat reduced price, but that’s about it.

I recently trolled through a variety of gardening catalogs looking for more imaginative offers that encourage larger sales. Here’s a sampling of what I found. (Click headline for more…)

5 Ways to Build Trust

Buying products sight unseen is an act of faith. Build trust with techniques like these. 1. Money-Back Guarantee An obvious first step, a strong guarantee is an essential element in making prospects comfortable with ordering from you. 2. Customer Reviews Few things do more to build trust than including customer reviews, both good and bad, […]

Frequently Overlooked Pitfalls of Pay-Per-Click Advertising

A prospective client recently asked me why they should use us to manage their pay-per-click (PPC) advertising program, rather than have a college student do it. “After all,” they said, “It seems so easy.”

Technically speaking, it is easy to do pay-per-click advertising….badly. Best case, you won’t know how much money you’re leaving on the table because of what you don’t know. Worst case, you could lose thousands of dollars almost overnight because proper controls weren’t in place. Most likely case, you’ll give up and decide that PPC advertising doesn’t work without giving it a fair shot because you just didn’t understand how to do it right.

That’s where the judgment and experience we bring to the table comes into play. Some of the ways we help include: (click the headline for more)

Improve Your Offers

Since 40% of your results depend on your offer –what you’re selling, at what price, and on what terms — it’s worth significant attention. Yet few marketers devote as much thought to offers as they do to copy, design, and media. Here are a few ways to beef up the often-neglected offer. Product Bundling Every […]

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