You’ve heard me speak highly of Kip Creel of StandPoint Marketing Research, who does some very insightful research on the garden industry. StandPoint’s latest enewsletter, In the Know, offered an interesting summary of four current trends that may affect your business:
(Click the headline for more…)
How to Handle Negative Customer Reviews
Our last blog post discussed the positive side of negative product reviews. Not only can negative reviews provide valuable feedback, but your response can have a beneficial effect on your business. Here are a few pointers:
The Positive Side of Negative Product Reviews
Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.
Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)
Do You Make These Mistakes With Your Email Marketing?
I cringe when I get emails like the one I received this morning. It started out promising: the “from” line came from a well respected gardening company (I’ll call them “Company X) with a terrific product line. But from there, it went straight downhill. (Click the headline for more…)
Mailorder Gardening Association Conference Preview
The conference brochure for the Mailorder Gardening Association (MGA) Winter 2009 conference, January 5 to 7 in Baltimore, just arrived and it’s chock full of excellent reasons to attend: (Click on headline for more…)
