Best Practices To Increase This Valuable Asset The size of your email list depends on both how you acquire the email addresses and how you use them afterwards. Most companies have room for improvement on both fronts. For instance: Ask Prominently Put a signup box (not a link to a signup form) on every page of your website (not […]
A Refresher in Best Testing Practices
As our clients have been planning their Spring schedules, we’ve had lots of discussions about testing. Whether a test is useful or useless depends largely on how it’s set up, so a review of best testing practices seems timely. (Click on headline for more…)
Thanks-Giving Thoughts for Business
Tomorrow is Thanksgiving, a time for gratitude. Not only does gratitude serve us all best personally, but it’s good business practice, too. (Click headline for more…)
Welcome, Tasteful Garden!
We’re pleased to welcome The Tasteful Garden as a new client. If you’re a lover of homegrown tomatoes – and who isn’t – be sure to check them out. They offer 49 varieties of tomato plants, all organic, and many of them heirloom. In addition, their products include a great selection of herbs, peppers, cucumbers, and other popular vegetables – everything for the kitchen gardener who appreciates having variety without the need to grow from seed.
Their web site includes lots of customer reviews, plus their own rating system indicating which varieties are easiest to grow. And oh, the photography – I get hungry every time I go to their web site!
How Companies Are Modifying Their Holiday Marketing Strategies This Year
While the stock market was taking yet another nosedive on Wednesday, I happened to be reviewing an Internet Retailer survey about expectations for holiday sales, and how companies were modifying their strategies as a result. I was especially interested in the two questions that involved marketing strategies: (Click the headline for more…)
