According to Forrester Research, word of mouth tops search engines and all forms of advertising as the single biggest way that consumers learn about new products. How can you harness that fact to work for you?
One approach I’ve seen used in other industries is to connect with influential bloggers and offer to send them free product if they agree to write about it. The understanding is that the bloggers are free to write whatever they like, be it good or bad. But naturally, with a good product, the outcome is almost uniformly favorable.
Start with a list of gardening blogs, and determine which ones have the greatest affinity with your products. Don’t just send product cold. Contact the bloggers, introduce yourself and your company, and ask if they’d be open to trying your product(s) and blogging about it/them.
For just a bit of time invested, you’ll spread the word and get good feedback at the same time.