I just scanned hundreds of customer reviews on Garden Watchdog for our next newsletter on “Lessons From the Garden Watchdog Top 30.” In the process, I was struck by the overwhelming skepticism by so many buyers that plants can be shipped successfully and arrive in a healthy state.
Those of us who sell plants via catalogs and online know that the delivery of healthy plants is the norm, not the exception. Doing so requires specific labor-intensive processes, but they get the job done right nearly every time.
Given the widespread hesitation to order plants for delivery by mail, it’s surprising that more companies don’t address the objection head-on. Show photos of how your plants are packed. Explain how your process ensures their safe delivery. Emphasize your money-back guarantee. It’s a perfect opportunity to educate your customers and overcome an extremely common objection.
