Chances are, you’ve heard of Pinterest, the virtual pinboard that soared to 10 million US monthly visitors faster than any other website in history. Even if you’re not currently using Pinterest, checking to see what people are pinning from your website can be informative. Here’s how:
Go to http://pinterest.com/source/yoururl.com/, replacing “yoururl” with your actual website address, minus the “www.” Up will pop a page showing all the images that have been pinned from your website, who pinned them and any comments they or their Pinterest followers have made.
After checking what’s been pinned for all my clients, I encountered a number of surprises. Based on the overwhelming number of pins of one product, we’re trying a new photo in one client’s ad. Other pins suggest some sleeper product categories we’ll feature in future emails. One Pinterest user noted that they liked one of our client’s products, but noted one feature they did not like, some helpful feedback.
Click on the name of anyone who pinned your product, and you can see what else they’ve pinned, and who they follow on Pinterest. It’s not very scientific, but it does give you visual birdseye view of who your market is, and what’s important to them. Check it out and let me know what kind of insights you discover!