Mobile marketing might not be a factor in your business today, but consider: Google searches on mobile devices have increased 400% in just two years. According to eDialog, 34% of consumers now check email on a mobile device at least once per day.
Mobile isn’t likely to replace desktop computing, but it’s projected to at least equal it within the next three years.
If you’ve been ignoring mobile marketing, you have lots of company. But there is one thing you should do today: register your mobile domain – the one that ends in .mobi.
Remember in the early days of ecommerce, when many companies were late to claim the most logical URL for their business? They ultimately either had to settle for the next best choice, or pay a high price to buy their preferred URL from someone else. Those who wait too long risk having the same thing happen with mobile URLs.
You may be able to ignore mobile for a little while longer without ill effect. But it’s clearly not a passing fad, so take five minutes and register your .mobi domain now. You’ll be using it sooner than you think.