At last week’s Direct Gardening Association conference, marketing with QR codes was once again a hot topic of conversation. Not only are they easy to use, but they can be of great assistance to customers when done well. What’s more, they may save you money. Rumor has it that the USPS is planning to run another sale, as they did last summer, offering a postage discount to companies that incorporate QR codes in their catalogs.
Dave Waterman of Ink-It Digital, speaking at the DGA conference on QR Codes Demystified, remarked that the single biggest mistake companies make when marketing with QR codes is not using a mobile-friendly landing page.
Anyone who is reaching your site with a QR code is viewing it on a smartphone. Keep it mind that the screen is small and scrolling is a pain … loading times can be slow … and tiny navigational links and drop-down menus can be a real problem to maneuver. If you’re going to use QR codes, make sure you help, not frustrate, your visitors.
One of best ways to use QR codes is to link to a short sales or instructional video. For some other pointers, read A Brief Overview of Marketing With QR Codes, from our September issue of Let’s Grow newsletter.