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Dismaying Report On Loyalty Programs

When times are tough, many companies concentrate on increasing sales from their best customers. It’s a great tactic, but only when executed properly.

Loyalty programs have increased 60% in the last 4 years, but a recent study by payment system provider ACI Worldwide shows that most fall short of the mark. Here are a few astonishing findings from the study, as reported in Chain Store Age:

• While three-fourths of Americans belong to at least one loyalty program, 85% say they belong to programs they’ve never heard from

• 81% of those who belong to a loyalty program don’t know what it entitles them to

• 44% reported having had a negative experience from a loyalty program

Not communicating clearly with loyalty club members is bad enough. Providing a negative experience is inexcusable. Don’t make the mistake of thinking that once you set up a loyalty program, the work is done. Do it right, or not at all.

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Filed Under: Blog Posts, Marketing Strategy Tagged With: loyalty programs

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Val Gosset
Evergreen Marketing
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Phone: 203-513-8911
Val@GrowWithEvergreen.com

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