The 2010 Social Media Marketing Industry Report, sponsored by Social Media Examiner, makes for some interesting reading. The report summarizes the results of a survey that sought to determine how marketers are currently using social media to grow their business. Among many other findings, the report cites 7 main benefits of social media marketing, as follows:
1. Generated exposure for my business (85%)
2. Increased my traffic/subscribers/opt-in list (63%)
3. Resulted in new business partnerships (56%)
4. Helped us rise in the search rankings (54%)
5. Generated qualified leads (52%)
6. Helped me sell products & services/close business (48%)
7. Reduced my overall marketing expenses (48%)
Social media newbies will find the report helpful in determining what social media can do for them, and what’s required to get started. Those already active in social media will find it interesting to compare their experience with that of the companies in the study. You can download the report for free by clicking here.
