Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Encouraging Customer Photo Submissions

Nothing sells like a photo of a happy customer using your product or showing the fruits (and vegetables and flowers!) of their gardening labor. I’m always amazed at how few companies make a concentrated effort to encourage customer photo submissions. Here are a few tips on how to go about it:

• Contests are among the best ways get customer photos. Gift certificates are easy prizes that are always appreciated. I’ve seen amounts range from $25 (for any submissions used) to $1,000 (for a first prize winner).

• It helps to give guidelines on what you’re looking for. Specify how the winning photos will be used (i.e., catalog, newsletter, website). If you prefer people, children, or animals in the photo, say so. If you’d like some information about what the photo is of, specify that, too.

• Ask for photos at every opportunity – on your website, in your enewsletter, blog, or forum. If you’re running a contest, be sure to include a deadline.

• Give specific instructions about how photos are to be submitted. Should they be emailed, or uploaded to your website? If you accept prints, where should they go, and will they be returned?

With any luck, you’ll get more photos than you can use in your catalog or on your website. Consider setting up a separate section of your site for the rest. It creates good will with the senders and inspiration for your website visitors.

How about you? What are you doing to encourage customer photo submissions?

Share

Filed Under: Advertising, Blog Posts, Marketing Strategy Tagged With: customer photos

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023