While reading Internet Retailer’s profiles of their Hot 100 E-tailers for 2009 recently, I came across an idea from an unlikely source that a number of gardening companies might adapt. BabyAge.com’s website includes a timeline divided significant milestones: each trimester of pregnancy, hospital stay, welcome home, and so forth. Click on any portion of the timeline, and visitors can get specific how-to information relevant to their situation.
Gardening companies that focus on specific crops, like onions or potatoes, are challenged by the fact that growing conditions vary widely from one part of the country to another, so no single set of care instructions works for everyone at any given time. Such companies might take a page from BabyAge’s book and use a similar timeline to give care instructions X weeks after planting.