If you’ve been thinking about attending a Mailorder Gardening Association conference, the January 2010 programs looks like an especially good one to check out. Of particular interest are two speakers back by popular demand.
Sundeep Kapur, who received rave reviews at the Summer 2009 conference, will return to discuss 17 Keys to Effective E-mail Marketing. He’s also offering free private consultations, available by appointment on the first day of the conference.
Kip Creel of Standpoint Marketing Group has put together some outstanding customer panels for the MGA in the past. In January, he’s returning with what promises to be an especially informative program: a customer panel shopping MGA member websites and catalogs in front of a live audience. In real time, we’ll get a revealing look at what works and what doesn’t, as seen through customers’ eyes.
The conference runs from January 4 to 6, overlapping slightly with the popular MANTS horticultural how, just a block and a half away. Click here to have a look at the full conference brochure. Hope to see you there!
