When I launched the Let’s Grow Blog just over 3 months ago, I wasn’t sure what to expect. I was anticipating a steady, gradual increase in search engine traffic, and that’s indeed happening. What I didn’t foresee were other benefits, both for Evergreen Marketing and our clients. For instance:
Better Communication. With deadlines for blog posts rolling around three times per week, a steady supply of fresh topics is important. As a result, I’ve found myself listening to our customers and prospects in a new way. My ear is to the ground, listening for questions or concerns on any topic that impacts their business, not just what we happen to be working on at the time. By addressing those subjects in which we have expertise, we’ve become more helpful to more people than ever before, which in turn helps boost our business.
Staying Current. Until I started our blog, trade industry reading took a back seat to other priorities. No more. Not only do I make time to stay current with my trade reading, but I also find myself researching more and more topics, which also benefits our clients. Whenever I work on a new blog post, I find myself braininstorming for multiple clients simultaneously.
The time I spend blogging is largely replacing time I used to spend calling prospects. It’s far more efficient reaching a wider audience with a blog than calling prospects one by one. The phone rings “on its own” as a result.
Regular Feedback. Blog metrics let me know which topics are of most interest, and which links are clicked on most often. The feedback is invaluable, whether I’m choosing topics for my next newsletter or writing a headline for my next blog post.
Whether you’re selling services like I am, or selling products like our clients, the same benefits of blogging apply. Either way, really listening to your customers, staying current with trends, and getting feedback on what motivates customers to respond can only help you grow. In my book, it’s time well spent.
I’d be curious to hear what blogging has done for you and your business.