Hands down the best book I’ve read on blogging is Naked Conversations: How blogs are changing the way businesses talk with customers, by Robert Scoble and Shel Israel. I find myself recommending it over and over again to business owners who want to explore not how to blog, but whether and why they should.
The book contains one case history after another of companies large and small that started blogging, and what happened as a result.
Robert Scoble publishes the popular blog Scobleizer, which came to prominence during his tensure as technological evangelist at Microsoft. He currently publishes a video blog at Fast Company magazine. Shel Israel played a strategic role in introducing popular technology products such as PowerPoint, FileMaker and Sun Microsystems workstations. His blog, Global Neighbourhoods, “follows social media wherever it leads.”
Scoble and Israel are unabashed champions of blogging, for good reason. They explain why blogging is one of the best ways to secure high Google rankings…why it’s called “word of mouth on steroids”….and how blogging is turning the PR industry upside-down.
In upcoming blog posts, I’ll share a few case histories from this fascinating book.