Grow With Evergreen

Helping the Garden Industry Thrive

Call (203) 513-8911
  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Encouraging Gift Purchases

Ken Burke of MarketLive had an interesting article in the July 2008 issue of Catalog Success magazine about encouraging gift purchases. He recommends three approaches to significantly boost your gift business:

1) Gift Cards. Gift cards are growing in popularity. Last year, sales of gift cards grew by 25%. If you don’t already offer gift cards, consider doing so this holiday season.

2) Gift Guides. According to a MarketLive survey, companies who included a gift guide on their site averaged 68% more conversions and 70% more revenue per visit than those without a gift guide. See our recent renewsletter for some tips on developing effective gift guides.

3) Gift Sets. Preselected and prewrapped combinations of products are another way to boost sales. Gloves, hand tools, seeds, books and more can be packaged inside pots, trugs or watering cans for an attractive presentation.

With a little creativity and some preplanning, you may be pleasantly surprised at the gift sales you can generate.

What have you found most effective for soliciting gift business?

Share

Filed Under: Blog Posts, Marketing Strategy Tagged With: gift sales, holiday sales

Grow Your Business — Contact Val

“Let’s Grow is a must for marketers; always insightful and thought-provoking, it provides inspiration in every single issue!

– Kerry Fisher, Wildseed Farms

"I found all the information useful and was compelled to want more."

-- Brad Granitier, Green Piece Wire Art

"I haven’t had a chance to read the newspaper in the last month, but I always read Let’s Grow."

-- Warren McLeod, Mister Boardwalk

"David and Rhonda Pike, of Witherspoon Rose Culture, always pass on their copy of your Let's Grow. Would you mind just sending me one directly?"

-- Lilia Melnyk, Witherspoon Rose Culture

Free Marketing Tips

letsgrow-NL
Subscribe to Let’s Grow Enewsletter
Receive Bonus
Garden Industry
Marketing Tips

Memberships


  • Home
  • Blog
  • About Us
  • Contact Us
  • Make Your Business Thrive
  • Our Marketing Services
    • Email Marketing
    • Advertising
    • Catalogs
    • Websites
    • Social Media
  • Q&A: How We Work
  • Read What Clients Say
  • Helpful Articles

Connect With Us

  • Email
  • LinkedIn

Contact

Val Gosset
Evergreen Marketing
60 Treeland Road
Shelton, CT 06484
Phone: 203-513-8911
Val@GrowWithEvergreen.com

Copyright © 2023