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The widespread use of broadband, the growth of social media and the advent of RSS feeds (which allow for automatic delivery of new content as it’s published)) have combined to fuel the growth of podcasts. Although podcasts are primarily audio, video podcasts are gaining in popularity. Upon receiving a podcast, users download them to listen to or watch them at their leisure.

According to a survey by Pricegrabber.com, 50% of shoppers who buy primarily online are podcast users. For educating such customers and prospects, podcasts can be an excellent choice. In addition, studies show that advertisements in podcasts are three times as effective as those embedded in traditional online video.

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"Evergreen Marketing set up a first-rate campaign, and ‘held our hand’ the whole way through the process. They also provide ongoing advice, respond quickly to questions and are great communicators. We have received highly qualified professional service and very good value from Evergreen Marketing."

Sean Currans
Rugged Country Plants