From the Fall 2009 issue of our newsletter, Let's Grow. For a FREE subscription, CLICK HERE.
5 Ways to Get More Customer Reviews
Customer review systems don’t do anything for sales unless customers actually review products. Here are a few ways to encourage them to do so.
- Home Page Feature
Feature top-rated products and a sampling of reviews prominently on your home page, along with a request for customers to review products they’ve purchased.
- Packing Slip Reminder
Use your packing slip to remind customers how valuable their feedback is. Invite them to go online and review the product they purchased.
- Enewsletter Reminder
If you send a regular enewsletter, feature customer reviews in every issue, and ask subscribers to submit their own reviews.
- Autoresponder Request
Send an event-triggered email to ask customers for a product review a few weeks after they’ve received their shipment.
- Top-Rated Product Emails
Periodic emails featuring top-rated products can be extremely successful. Use them as an opportunity to invite additional reviews.